And I love Joel Salad. I was listening to his podcast recently, and he was talking about how he had just gone to this big event and talked to a lot of american farmers industrial farmers and he asked them at the end of the presentation he said what is your biggest roadblock to changing the system yes it's an investment and kind of a risk until you get on the other side of it and they said demand and i thought that was so sad they're basically like i don't see a lot of demand out there no one seems to care no one is going for the organic over the inorganic they're going for the cheapest possible thing. So I have to continue to produce the cheapest possible thing, acknowledging that it's a subpar product, acknowledging that it might even be coated in poisons that give you cancer. You know, until people want something more, all I am is a humble producer and the market needs to tell me it wants me to shift. And I thought that was pretty eye opening. And I do agree, you know, here where I am in Florida, the biggest thing I miss besides the people in California is the food. California has a really good infrastructure of organic, locally grown food. Florida does not. Because of the bugs, a lot of bugs here, people default to soak it in poison and then just wash it off.